Facebook invests in new partnerships with the Argentinian press »Capital News


Buenos Aires (AFP), September 2 – Social media giant Facebook will invest $ 1.5 million in Argentinian media to train journalists and promote online development, a first in Latin America.

The agreement signed last week with nearly 150 media outlets will train 3,000 journalists, while helping Facebook develop business deals.

It is part of the “Facebook Journalism Project” which involves collaboration with media around the world.

Argentina’s three-year investment aims “to support nearly 150 media outlets of all sizes and regions in the country,” Julieta Shamma, Facebook’s head of strategic media partnerships in Latin America, told AFP.

Facebook creates training and business partnerships with media around the world © AFP / File / OLIVIER DOULIERY

The agreement involves commercial commitments with around thirty Argentinian outlets, including Clarin, La Nacion, Pagina12 and Infobae, to attract more links to the Facebook platform.

“We are working with the media to try out different forms of helping people find news on Facebook and connect with them,” Shamma said.

Facebook will offer training on topics such as product development, experimenting with formats and using statistics, among others.

“We believe that digital transformation will create new opportunities for the information ecosystem, providing different possibilities to expand audience through social and interactive formats, and to monetize content,” Shamma said.

Facebook has already invested $ 600 million worldwide since 2018 to support digital development in the information industry. The Silicon Valley-based company plans to invest an additional $ 1 billion over the next three years.

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