TikTok has launched a new global project to understand youth engagement in the face of potentially dangerous challenges and hoaxes. TikTok aims to develop effective responses to protect young people, parents and educators.
TikTok surveyed over 10,000 teens, parents and educators from Argentina, Australia, Brazil, Germany, Italy, Indonesia, Mexico, UK, US and Vietnam .
Asked Praesidio Safeguarding, an independent safeguarding agency, to write a report with the main findings and recommendations. The report, written by Dr Zoe Hilton, director and founder of Praesidio Safeguarding, can be read here.
Convening of a group of 12 youth safety experts from around the world to review and comment on Dr Hilton’s report.
In partnership with Dr Richard Graham, a clinical child psychiatrist specializing in healthy adolescent development, and Dr Gretchen Brion-Meisels, a behavioral scientist specializing in risk prevention in adolescence to guide and advise us.
From this investigation, TikTok learned:
Online challenges: Online challenges or challenges usually involve people registering themselves doing something difficult, which they share online to encourage others to repeat. Most are fun and safe, but some promote harmful behavior, including the risk of serious injury.
When asked to describe a recent online challenge 48% of teens said recent challenges they saw were safe, classifying them as fun or light, 32% included some risk but were still free danger, 14% were described as risky and dangerous, while 3% of online challenges were described as very dangerous. Only 0.3% of teens said they took part in a challenge that they rated as really dangerous.
Teens use a range of methods to understand the risks associated with a challenge, such as watching other people’s videos, watching comments, and talking to friends, and 46% said they wanted “good risk information. more broadly “and” information on what is too far. “
Suicide and Self-Injury Hoaxes: Some challenges are hoaxes. A hoax is a lie intentionally planted to deceive people into believing something that is not true. The purpose of a malicious hoax is to instill fear and panic.
31% of teens felt a negative impact from internet hoaxes and, among them, 63% said the negative impact was on their mental health.
56% of parents said they wouldn’t mention a hoax unless a teenager mentioned it first, and 37% of parents found it difficult to talk about hoaxes without generating interest in it. them.
Now these are already well known issues. But with the additional data from the survey, TikTok plans to put safeguards in place to protect its users by:
Removed warning videos: Research has shown how warnings about self-harm hoaxes – even if shared with the best of intentions – can impact the well-being of teens, as they often view the hoax like real. As we currently remove and take action to limit the spread of hoaxes, to protect our community, we will begin to remove scare warnings that could cause harm. We will continue to allow conversations aimed at dispelling panic and promoting accurate information.
Broaden our enforcement measures: Having strong policies is an important part of our security strategy, and it is essential that they be combined with strong detection and enforcement measures. The report identifies the app as an important goal for all online platforms. We have developed technology that can alert our security teams to a sudden increase in hashtag-related content breaches.
Offer new resources to support the TikTok community
Building on our Security Center: TikTok has developed a new resource for our Security Center dedicated to online challenges and hoaxes. This includes advice for caregivers who we hope can respond to the uncertainty they have expressed about discussing this topic with their teens.
Improve our warning labels and public service announcements: If community members attempt to search for content related to challenges or hoaxes, we have made efforts to improve the language used in our warning labels. and encourage community members to visit our Safety Center to find out more.
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