If you visit any of the myriad licensed online sportsbooks in the United States, you will notice that they all have one thing in common. All text in apps and websites is entirely in English. A new Sports betting in Spanish and the Media Portal seeks to change that.
Fifth Street Game threw JefeBet.com to tackle what he sees as an underserved market. It’s not just a fledgling attempt, either. The product and the idea have already caught the eye.
Live Now Spanish Sports Betting and Media Company
Fifth Street runs the Silver Nugget Casino in Vegas and offers the lucky club casino brand to attract Spanish-speaking customers. JefeBet.com adopts this same online marketing strategy, according to Tony Owusu of The street.
“We intend to build the first online media center in this country truly dedicated to authentically covering sports, gaming and entertainment for this very important, but previously underserved audience,” said the CEO of FSG Digital. Seth Schorr.
While the team creating the content lives in Argentina, Chile and Mexico, the site’s content will focus on sports in the United States. You cannot place bets on the site yet, but it offers an overview of betting opportunities as standard for its content.
It is not yet known whether he will ever obtain a license allowing him to accept bets in Nevada or any other state. For some, however, the merit of the company’s strategy has not fallen on deaf ears.
New capital should fuel JefeBet.com
When announcing JefeBet.com, FSG Digital said it had accepted investments in the site. Funding came from Acies Investments and Sharp Alpha Advisors. The first of these should be of interest to players.
Speaking of old, Jim Murrenwho was once the CEO of MGM Resorts, plays a lead role in Acies Investments. It is unclear how much Murren’s company has invested in JefeBet.com. However, its involvement could stimulate new investments.
One day most US Sports Betting Apps could include options to present the text in Spanish as well as English. If that happens, punters could thank JefeBet.com for pushing for this change.