GA Community Club has played a key role in promoting physical literacy in Qatar and abroad


The launch of the Generation Amazing (GA) Community Club has played a key role in promoting physical literacy in Qatar and abroad, engaging communities through various activities that help develop life skills, said a head of the Supreme Committee for Delivery & Legacy (SC).

“The idea behind the community club is that it’s an ecosystem and an incubator where you can empower the community itself; it is not just a place for physical activity where families and members can come together,” said Mohamed AlMuhannadi, SC Partnership Manager.
He was speaking at the recently held ‘Discovering Physical Literacy’ conference and the launch of Qatar’s National Physical Literacy Journey at the 3-2-1 Qatar Olympic and Sports Museum.
The conference was organized in partnership with the International Physical Literacy Association, the Qatar Olympic Committee, Unesco, the Ministry of Public Health (MoPH) and Generation Amazing.
AlMuhannadi, joining other panelists at the conference, said the community club – launched in Lusail – serves as a platform to introduce programs that meet the needs of the community.
It also partners with organizations in Qatar such as Qatar Social Work, Qatar Foundation (QF), and various schools, among other institutions.
“We launched a concept that is not our own, it’s a concept that was kind of rolled out in the past, but we did some twists and added to that concept,” AlMuhannadi said, adding that they were trying to look at the needs and do an analysis to see what social issues these communities are facing.
“We are in Lusail, and for example Shafallah (Centre for the Disabled) is right next to the community club, literally a minute away, it’s a good opportunity for us to provide ability-appropriate programming,” he said. -he declares. “It could be educational workshops, anything that benefits the community…we are rolling out this concept in different communities, so we have a community club in Rwanda which is going to be launched very soon, in the Philippines, in India and also in Jordan.”
In Qatar, AlMuhannadi said he designed his programming to promote physical literacy by contributing to the development of essential skills such as communication, leadership and inclusion.
“Overall it’s a similar type of engagement, so we’ve been working in…I think we’re going to reach over 60 countries this year, and we’ve reached 750,000 beneficiaries since the program started, which is really a feat for a World Cup project for the host country,” he noted.
According to AlMuhannadi, GA has also launched online training for coaches, with seven units adapted/designed to teach a community coach.
It aims to promote inclusion and create a safe environment for children of different ethnic and racial backgrounds, different religions and different abilities to come together and play.
He said such a program was also used in countries like Argentina, Myanmar, Uganda, Iraq, Pakistan, Nepal and Jordan, and in many different countries, in partnership with the International Federation of Red Cross and Red Crescent Societies to train these young facilitators.
“These young animators conducted their own micro-projects using these programs, and it is through this awareness, it is through this awareness, that physical literacy is essential to solving key social issues such as the exclusion…exclusion is a huge problem in every country,” said Al Muhannadi.

Generation Amazing was launched by the Supreme Committee for Delivery & Legacy (SC) in 2010 and is active in countries around the world including Qatar, India, Jordan, Lebanon, Myanmar, Nepal, Oman, Pakistan, the Philippines, Rwanda and Uganda. .
The foundation operates in line with the United Nations Sustainable Development Goals, promoting inclusion and gender equality in its football for development programme, and has positively impacted over 750,000 people since its launch.
It aims to exceed 1 million beneficiaries before the end of 2022.

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